I recommend doing an SEO audit on your site to find pages that don’t have a meta description. External links to related pages can help Google figure out your page’s topic. It also shows Google that your page is a hub of high quality content.
- This metric shows the percentage of users who leave without engaging with your page in any way.
- Search engine bots also crawl alt text to better understand your images, which gives you the added benefit of providing better image context to search engines.
- Among other things, backlinks, social media, and local citations are all aspects of off-page SEO.
- Implementing schema markup may also help you optimize your content to appear in Google’s AI Overviews and other answer engines.
- Here are some of our on-page SEO strategies to help businesses boost their search engine ranking.
Use an alt tag for your multimedia content
A high bounce rate often suggests that the content did not meet user intent or that the page had usability issues. Features like fluid grids and flexible layouts ensure your site adjusts to any screen size. Test your website on multiple devices using tools like Google Chrome’s Developer Tools.
The Beginner’s Guide to Keyword Density
Using relevant images provides context, communicates information in a user-friendly way, and breaks up large bodies of text. Using ALT tags on images improves site accessibility and is viewed positively by search engine crawlers. The part of SEO that involves optimizing a website’s content and source code is known as on-page SEO (as opposed to off-page SEO). In other words, on-page SEO is the work you put into revising and developing your webpages.
Headings make a website and blog content easier and more enjoyable to read, header tags also simply make the content more organized. Think of them like road signs that guide the user through your content, from the start to the end. Using a specific keyword too often in your content will make it difficult to read and will negatively affect the user experience.
Quick Links
Here you can see competitive pages currently ranking in SERP, and get an idea as to whether the content of your page can outrank what is ranking currently. If not, look for alternative keywords that might be more achievable for your business. Page speed directly impacts both search rankings and user experience. Slow-loading pages can also increase bounce rates, lead to customers going elsewhere, and hurt your business’s bottom line. Visual content (like images and videos) makes your pages more engaging and helps readers better understand your content. Target keywords are the search terms your potential visitors use to find BHS Links content like yours in search engines like Google and Bing.
